with consumer and ethical consciousness increasing over the last decade or so there have been many new issues raised, one of which is a bit of a hot-button topic in the growing vegetarian/vegan community; can cats be vegetarian?
the short answer is no. the long answer is also no, but with more fun facts.
our take on it is that cats are evolutionarily designed to eat meat. they are obligate carnivores who thrive on muscle and organ meat and who lack the necessary physiology to maintain health on a diet comprised of anything but mostly animal-derived protein.
for those of us with ethical issues we do have alternatives to buying processed food from factory-farmed meat. if you're the industrious type you can make your own, otherwise there are organic dry, wet and raw foods available that can satiate your pet's hunger and biological needs while keeping your heart in the right place.